Views Archives - Page 96 of 113

Views February 23, 2018

Being Effective means Being Disruptive

In my opinion two sets of people exist in this world – first, the planners and second the disruptors. The planners are quite clear on…

Views February 21, 2018

Brand building Mantra: Keep your Promises

Brands are a legacy, they outlive people and products. Gone are the days when brand building was solely based on the conjuring power of the…

Views February 20, 2018

Communicators need to innovate to stay relevant in an evolving media landscape

Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change. With the coming of digital, the complexity…

Views February 16, 2018

Colour Calling

Tipi Tipi top…what colour do you want? Little do we realise that subconsciously we begin our journey with colours. The universal favourites red, blue, pink,…

Views February 14, 2018

New Wave of Indian PR to take the World by Storm

Business Experts discuss the Changing Role of PR in Business Management The Public Relations business has witnessed a major breakthrough in the last decade. Organisations have…

Views February 13, 2018

Why is Innovation uppermost in the minds of Business Leaders today?

“Innovation distinguishes between a leader and a follower” – Steve Jobs Innovation has finally started to get high on the executive agenda and it is…

Views February 9, 2018

In Anticipation of an ‘Off the Grid’ Generation

Today’s generation Z (under 25 years) can barely remember living without the Internet; and not just connectivity, but 24-hour, any location, broadband connectivity. Low cost…

Views February 7, 2018

Disruption in PR will happen; Preparation starts by Rethinking the Status Quo

The “D” word has yet to wreak havoc on public relations. When I discuss this with colleagues, a number will disagree. “What do you mean…

Views February 6, 2018

All Innovation is Creative, but all that is Creative is not necessarily Innovative

This quote, by one of the most disruptive management visionary of our times illuminates the core premise of our discussion. While innovation arises from creativity,…