press release Archives - Reputation Today

Brain Storm June 29, 2020

How much data should be used while writing a press release?

How many times the PR professionals have heard from the media that their press release is a little bland? Doesn’t your release lack a bit…

Views April 25, 2019

What an idea Sir Ji!

Gone are the days when PR could function with a straight Press Release or announcement and the corporates would remain happy. Today, media has developed…

Scribe View November 20, 2018

How to adapt the press release for the Digital Age: A futuristic guide

My question to public relations and communication executives: Do you still use a typewriter? No? Then why do you still issue press releases? Oh, well,…

Views June 13, 2018

Nine actions and attitudes that undermine global communication programmes

I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. The experience opened…

Views March 8, 2018

The News Release Holds Back the PR Business

Last month I discussed how the “D” word — as in disruption — will eventually arrive at PR’s doorstep. While the world around us is…

Views November 17, 2017

Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…

Views September 20, 2017

News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…