Taking PRide June 4, 2018 Why does IndiGo no longer take pride in its reputation? This particular column is not just about a personal experience but also a mirror to a brand that is not as straight forward as it…
Taking PRide May 21, 2018 Taking pride in what we can learn from our crafty politicians Twice, every five years and I have been doing this since 2008, I fly to my home-town, Mangalore to vote during the Assembly and Parliamentary…
Little Joys May 16, 2018 Ethics and Public Relations Very often, we as PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes of their employers or clients, things which…
Taking PRide May 14, 2018 The talent crisis is looming large There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often…
Views May 11, 2018 My first year as a Public Relations entrepreneur It’s true – the adage that we have nothing to fear but fear itself. It took me the better half of a decade side-stepping on…
Taking PRide May 7, 2018 High time for PRCAI and Editors Guild of India to meet! A couple of weeks ago the Editors Guild of India during its election brought in for the first time the Founder and Editor of a…
Views May 4, 2018 What can Public Relations expect from AI? What do we want from AI? Let’s start with the first question and look into the crystal ball — always a dicey situation when it comes to technology. Even brainiacs like…
Taking PRide April 23, 2018 Truth, Intelligence and Profit are the core of Public Relations At the tenth World Public Relations Forum – probably the most diverse and reputed Public Relations gathering in the world the theme is: Value! Communication’s…
Scribe View April 17, 2018 IndiGo proves the customer is not always right … and it may be right in doing so I would not mind beginning with a joke as I discuss IndiGo Airlines this week. In fact, two jokes. The first one goes: Customer: “Waiter,…
Views April 12, 2018 The King and I A glimpse of PR, Communications and Reputation Management from Ancient India It was a cloudy evening as I peered up at the tall tower of…