Public Relations Archives - Page 7 of 15

Little Joys February 21, 2018

Joys of working with a good PR firm

In my stint this far as communications lead with few corporate houses, I have had the experience of working with different PR firms – good…

Views February 20, 2018

Communicators need to innovate to stay relevant in an evolving media landscape

Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change. With the coming of digital, the complexity…

Scribe View February 20, 2018

PNB scam shows reputation management for political entities is a tough minefield

As the PNB fraud hit home last week in India and caused political ripples and shrill exchanges between the BJP on who caused the Rs…

Views February 7, 2018

Disruption in PR will happen; Preparation starts by Rethinking the Status Quo

The “D” word has yet to wreak havoc on public relations. When I discuss this with colleagues, a number will disagree. “What do you mean…

Little Joys January 31, 2018

Joys of being an entrepreneur

After having spent a valuable number of years with renowned corporate houses and justifying their communication needs to the best (or not) of my abilities,…

Taking PRide January 15, 2018

How and Why Adfactors won the Tata mandate

When the news broke today that the Tata Group outsourced its Public Relations mandate to Adfactors, not too many were surprised because of three reasons –…

Features January 12, 2018

Understanding Public Affairs

Public Affairs, most obviously would relate to matters that concern the public directly. So, this could include areas such as legislation, policing, public administration, and…

political communications lessons hemant gaule

Nation Craft, State Craft January 11, 2018

Bad Reads and Lesser Evils – Lessons on Political Communications from Gujarat Assembly Elections, 2017

I am willing to bet that in the last few weeks, at least one of your contacts has proudly hurled this joke towards you on…

Views December 8, 2017

Crystal Ball Gazing

The Public Relations and communications business is evolving and evolving at a faster pace than most others, owing to the ‘e-world’ that has made information…

Views December 6, 2017

Does AI play an important role in designing campaigns?

The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is the next big thing on the block….