Shree Lahiri Archives - Page 2 of 4

Engaging Strokes January 5, 2017

What about your New Year resolutions?

A New Year means resolutions. What we observe year after year after year is that the new year arrives with clockwork precision. On time, every…

Engaging Strokes December 31, 2016

Ushering in good times

As the year was drawing to a close, I noticed organisations going all out to engage employees and keep them happy. In the normal course…

Engaging Strokes December 27, 2016

Catch Santa if you can!

It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an ad by housejoy.in, who are into the…

Features December 22, 2016

How can PR help restore brand perception?

We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant presence and ‘breaking news’ is a norm….

Features December 13, 2016

Promoting Festivals through Social Media

Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During festivals, it’s common to see various social…

Engaging Strokes December 9, 2016

A Legacy created and some December delights

The first week of December was spent in mourning with the passing away of Tamil Nadu Chief Minister J Jayalalithaa. There was public exhibition of sheer grief…

Features December 6, 2016

Rebranding: The Role of PR

Rebranding is serious business. It goes without saying that the better a company engages its brand with consumers, the better is the impact on its bottomline. Brands…