Amith Prabhu, Author at Reputation Today

Taking PRide September 11, 2017

The Beauty of Communications – Integration of Content, Creativity and Community

PRAXIS has come a long way since its inception in 2012 and this week all roads and flight routes lead to Jaipur. At the 6th…

Taking PRide September 4, 2017

Over 36 partners come forward to support the sixth edition of PRAXIS

Six to the power of six seems to be the unwritten theme when it comes to partnerships. These include six of the Top 10 firms,…

Taking PRide August 28, 2017

The age of one-person consultancies

The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or her corporate…

Taking PRide August 21, 2017

The Young Pride Challenge is here and so is the all-new ABC Prize

The time has come to encourage young professionals in every field. I began to define young, a couple of years ago when I turned 35….

Taking PRide August 14, 2017

70 things to tell the world about a great nation

We are a 70-year young democracy and there are the occasional pitfalls that have become more rampant. But there are several things that make us…

Taking PRide August 8, 2017

How a telecom brand does not respect loyalty

Dear Telecom Service Provider, It’s been a season of letter writing and it’s time I wrote one to you. It was around this time ten…

Taking PRide July 31, 2017

Awards are not the be-all and end-all of life

Dear Award Participant, I began my full-time career in Public Relations in the spring of 2004. During that time, there were no Awards for Public…

Taking PRide July 24, 2017

The Media Rumble begins

On Friday morning, I made my way to the Bikaner House Delhi to attend an event whose time had come. I was wondering for the…

Taking PRide July 17, 2017

Scoring high – one day at a time…

The constant question I get asked by senior communicators is the one about talent. But I’m convinced now that of the 1000 senior professionals I…

Taking PRide July 10, 2017

Club Reputation Today – a lot in store…

This week a long-cherished idea of getting a learning and development-focused quasi association for senior communicators and their teams in India will see the light…

Articles by Amith Prabhu