Articles by BN Kumar

Press Release writing at PR firms continues to be a challenging task to many a PR consultant with the basics missing. This is seen across…

I have been running online courses on the art of writing Press Releases. Yes, I am serious. And the courses are free. More often than…

In Andhra, the word ‘waste’ is used for useless people. I have almost forgotten it, having left the shores of the mighty Godavari in 1970….

Communication is everything that we do. The communication of declaration of the pandemic by the WHO has shaken the world and life with us, not…

Life is communication. In fact, Mahatma Gandhi said My Life is my Message.  This is much more valid during the current Corona times than ever…

We often come across this expression – PR needs PR. It is not without any reasoning that the veterans in particular keep saying this. The…

The recent death of Congress spokesperson due to heart attack during a heated TV debate has kicked up a storm over the big, noisy feature…

The days of physical distribution of Press Releases and Invites, which my generation of PR professionals used to do, were over long ago.  After frequent…

With over 120 days of COVID-triggered lockdown, this question must be bothering everyone’s minds – can media business be revived? If yes, when? The threats…