Articles by BN Kumar

Views May 24, 2018

Why should I read newspapers?

Veteran journalist Kuldeep Nayar’s words – you should read a lot – still echo in my ears. I heard him saying this to our batch…

Views November 17, 2017

Garbage In, Garbage Out!

For PR veterans it may sound elementary, but for many other professionals it still remains a challenge. Yes, I am discussing the art of writing…

Views October 26, 2017

PR is not an OTC drug

Public Relations has come a long way ever since the first Press Release was issued on October 28, 1906 and has emerged as a specialist’s…

Views October 6, 2017

Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated…

Views September 20, 2017

News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…

Views August 29, 2017

Countering fake news and the rest

Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and ethics. The panelists discussed as to how…

Views August 10, 2017

Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…

Views July 21, 2017

Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…

Views June 23, 2017

Communication for Peace & War

Communication is diplomacy and communication is also journalism. Just as adverse media reports about two warring corporates fuel the fire between them, news and negative…