Scribe View May 28, 2019 Brand Modi’s winning formula: MSP + CRM + Pivoting + Imagery The landslide victory of Prime Minister Narendra Modi and his Bharatiya Janata Party in general elections this year is a matter of great interest to…
Scribe View May 21, 2019 TikTok scores big in India, and storytelling touches new highs and plumbs new lows There was a time when there was an unspelt hierarchy of journalism by class, especially in the US and UK. We had cerebral broadsheets (The…
Scribe View May 14, 2019 Community journalism looks beyond the target audience and immediate events Last week, I learned about the passing away of N.R. Madhava Menon , founder of the National Law School of University of India in Bangalore, and considered…
Scribe View May 7, 2019 Old media style won’t do. Press freedom is in a complex new landscape I am writing this on World Press Freedom Day, May 3. As the old Chinese curse goes, “May you live in interesting times.” If the…
Scribe View April 30, 2019 The hard-hitting interview is dead, and we are comfortably numb and suitably dumb Does the interview matter anymore? I am stuck with that feeling this election season after seeing acres and acres of interviews – including quite a…
Scribe View April 23, 2019 Assange and Rafale episodes show the tightrope journalism walks in confronting the state So what exactly is a state secret? That is a question that needs to be asked again and again in journalism because of a peculiar…
Scribe View April 16, 2019 Newspaper brands hit back, aided by fake news opportunity – but still have a long way to go My romance with print journalism began in the age when there was no Internet and TV meant a black and white look at the state-owned…
Scribe View April 9, 2019 BJP sets the cat among pigeons with NaMo TV and Modi biopic, opens a can of worms on media regulation Last week, I wrote about how Prime Minister Narendra Modi is a master in political communication. This week, I want to point to another trick…
Scribe View April 2, 2019 Modi’s style shows the highs of political marketing, with some caveats Is Narendra Modi a great political marketer? My answer to that would be an emphatic “Yes!” Is Narendra Modi a great reputation builder? My answer…
Scribe View March 26, 2019 National media plays down Pollachi rape scandal, suggests five kinds of biases If you are outside of southern India and do not follow Tamil, chances are high that you have either not heard of the Pollachi rape…