Articles by Roger Darashah

Everything is coming under scrutiny, from what we do ‘in the office’ to how we spend our free time. Lock-down is changing everything, forever. It’s hard…

The most delicious quote of the week came from the US Democrat nomination. Following the unceremonial dumping of former New York Mayor Michael Bloomberg from…

How much are your holiday plans, your children’s birthdays, or your favourite playlist worth?  Of course, it depends on who you ask. The community is…

With apologies to Jack Nicolson, from A Few Good Men, these lines came to mind when I was talking to a market researcher this week….

The digitisation of business has transformed the concept of ‘moats’ into a fundamental.  The Web renders most traditional barriers obsolete; resellers can be disintermediated, suppliers…

Its debilitating impact is extending beyond our profession;  But the PR business remains uniquely placed to address it I’ve written previously on the palpable decline…

Technology has never been more technical, but ‘technology conversations’ have never been less so. WhatsApp with is insistent, repeated messages regarding encryption is a case…

The pervasive nature of corporate life is now exacerbated by social media’s ‘echo chamber effect’; Making it harder than ever to see the World as…

One of the biggest myths to be perpetrated within the PR profession relates to its ultimate demise; the emergence of digital, automation and big data…

Originally coined by the US military to describe battle situations, ‘VUCA’ (Volatile, Uncertain, Complex and Ambiguous) is increasingly being applied to the communications function.  Here’s…