Roger Darashah, Author at Reputation Today

Views April 18, 2019

Despite Mark Zuckerberg’s privacy conversion, he’ll always be a slave to the ‘long tail’

Recently I read with incredulity reports of Mark Zuckerberg’s call for stricter, European-style privacy laws to regulate social media. This, after all, from the founder…

Views April 19, 2018

‘Facebookgate’; what it reveals about users’ appetite for invasion of privacy

“With social media . . . you are the product . . . not the customer,” could turn out to be the most prescient sentiment…

Views February 9, 2018

In Anticipation of an ‘Off the Grid’ Generation

Today’s generation Z (under 25 years) can barely remember living without the Internet; and not just connectivity, but 24-hour, any location, broadband connectivity. Low cost…

Views December 27, 2017

The Secrets of ‘Pre-brand’; the Land that Marketing Forgot

Countless books have been written about the subject, there are MBAs who are dedicated to it, billion dollar agencies have been built around it ….

Views November 21, 2017

Meet your new compliance officers, all 500 million of them!

Nearly half the Indian population will own a smartphone by 2018, according to the latest figures from industry analysts, Zenith. The commercial and societal opportunities…

Views August 25, 2017

PR Strategists – Beware of gorging on Market Research!

At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army Knife’ of PR tools; whatever the predicament, third…

Views July 7, 2017

Small circle of PR is becoming smaller

In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging a core set of, usually, knowledgeable and…

Views June 2, 2017

Evolving consultancy models and distinguishing factors

The PR world continues to mimic its older sibling, advertising; and I’m not restricting myself to the former’s increasing use of creatives, planners and, of…

Views May 5, 2017

Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape

In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new French ‘Parliament’ was convening in his absence,…