Shree Lahiri, Author at Reputation Today

Features June 27, 2017

Designing a Newsletter

Newsletters are generally published periodically, to give information and to keep the connect intact. The content of a newsletter will obviously depend on its readers….

Engaging Strokes June 15, 2017

Words can engage, words can enchant

Consider the word ïllustration – it aims to create expressive images that effectively convey specific information. Come to think of it, brands do this to…

Features June 13, 2017

Letters to the editor – a good PR tool

It may not strike you immediately, but a letter to the editor can make a powerful impact in your PR plan. The letters-to-the-editor page, being…

Engaging Strokes June 8, 2017

Going green: the ‘environment’ way…

Just realised that half the year has rolled by…and the month of June ushered in World Environment Day – an annual event that brands always…

Features June 7, 2017

Power messaging refines communications strategy

The message is ‘king’ in Public Relations. And, PR messaging depends on clear communication. Powerful messaging refines your communication strategy. Communicating successfully to your customers…

Engaging Strokes June 1, 2017

Using live video to engage customers

Suddenly it looks like there is no credibility gap whatsoever, as far as videos are concerned. And, brands are on the overdrive, getting engaged with…

Features May 30, 2017

Blogs: creating corporate reputation that’s ‘real’

What sets a blog apart is the personal tone, providing a unique, personal way to communicate. And, what can be seen is that the casual,…

Engaging Strokes May 25, 2017

New ways of employee and consumer engagement

Remember the Flipkart’s ad series that features ‘kids as adults’, which actually was a huge hit! This struck me when one day in a Kolkata…

Engaging Strokes May 19, 2017

Sleep-less, joy-less…are we over-engaged?

Are we over-burdened with the taxing times? Are we getting caught up in the hurly-burly of the real world? Are we slowing down in terms…

Features May 17, 2017

Earned media or paid media?

Look at Public Relations today – it is changing quickly. Anyone can be an influencer nowadays, especially with the engagement with digital media. PR influences…

Articles by Shree Lahiri