Shree Lahiri, Author at Reputation Today

Features January 10, 2017

Going for that PR job?

If your heart is set on taking up PR as your career, make sure you make the right moves, starting with the interview. So, here…

Engaging Strokes January 5, 2017

What about your New Year resolutions?

A New Year means resolutions. What we observe year after year after year is that the new year arrives with clockwork precision. On time, every…

Features January 3, 2017

What’s the news peg?

For most PR professionals it is critical that they are familiar with certain journalism concepts – like news peg. Your success as a PR professional…

Engaging Strokes December 31, 2016

Ushering in good times

As the year was drawing to a close, I noticed organisations going all out to engage employees and keep them happy. In the normal course…

Features December 28, 2016

Developing a PR Plan for the New Year

The New Year is a time for assessment, goal-setting and strategic planning; this goes for most businesses today. And, when it comes to PR, this…

Engaging Strokes December 27, 2016

Catch Santa if you can!

It’s that time of the year when Xmas magic is stealing upon us. “#Are you ChristmasReady?” questioned an ad by housejoy.in, who are into the…

Features December 22, 2016

How can PR help restore brand perception?

We live in an ‘instant’ society today – times that are dominated by everything ‘instant’. The social media is a constant presence and ‘breaking news’ is a norm….

Engaging Strokes December 20, 2016

Exciting times ahead, with AI, AR and VR

I had read last week that Facebook was developing artificial intelligence (AI) to flag offensive live videos. If we remember, Facebook got entwined in a…

Features December 13, 2016

Promoting Festivals through Social Media

Festive season kicked off a few months ago, and for many in India, festivals are a lifestyle. During festivals, it’s common to see various social…

Engaging Strokes December 9, 2016

A Legacy created and some December delights

The first week of December was spent in mourning with the passing away of Tamil Nadu Chief Minister J Jayalalithaa. There was public exhibition of sheer grief…

Articles by Shree Lahiri