Deep Dive

Recently, I got to know that organisations are providing a temporary benefit of reimbursing nanny services.  As a millennial mom, my usually big eyes popped…

I was pleasantly surprised by my first Myntra order since the first lockdown was announced. It stated, in more detail than any other e-commerce firm…

It’s a bit bizarre these days, honestly. We’re in a pandemic, cases are increasing, and yet, we’re moving about. It’s very tricky because you tend…

A brand is something that’s built over time, takes time to establish, or in the days of social media, it can be built quickly. However,…

If there’s one truth I learned the hard way, it’s that Internal Communications is anything but boring.  Since I was trained in communications right from…

“The most powerful person in the world is the story teller.” – Steve Jobs  It’s been fun writing this series on storytelling. It’s made me look…

Just like oxygen and carbon dioxide are needed to breathe, you need to be a good storyteller and marketer to exist. When we began studying…

You know, over the years, you sort of forget where you learned something, but being an ‘80s kid, I have one foot in the old…

In journalism, there was always one saying: Dog bites man isn’t a story, but man bites dog, now we’re talking.  However, it is not every…

In the last series on the power of storytelling, I’d focused on the story gathering and selling process. In this column, I’ll focus on writing…