What can retailers do to engage customers? Lots, as it’s pretty obvious today. The real challenge for marketers, is engaging shoppers while their behaviour rapidly…
We are mid-way through March. For me, this invariably ushers in memories of “Ides of March” which we encountered while studying Shakespeare. The scene where the…
March ushers in International Women’s Day, which seems to getting bigger and bigger every year. Of course, it is all about celebrating womanhood. The International…
We had everything revolving around Valentine; the frenzy and excitement, kicked off a week earlier. Incidentally, there is also anti-Valentine’s Week (for those who are…
We have learnt, right from our school days, that the Republic Day marks important moments in Indian history. Recalling the first Republic Day of India…