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Views October 17, 2017

On Purpose Consulting – Communicating to drive social change in India

India does not need another generalist consultancy. The market is cluttered with global and independent consultancies with undifferentiated offerings. What India needs and what clients…

Views October 11, 2017

In the digital age, employees are the best brand ambassadors

There are close to 15.50 lakh registered companies in India, including 19,000 start-ups. These days many companies have a huge young workforce, and that could…

Views October 6, 2017

Communication in Death

Communication does not end with death. My dad – Honorary Capt. BSRV Subba Rao (89) – who died in Hyderabad on September 25, 2017, donated…

Views October 4, 2017

Fulcrum of my perceptions with The Fulcrum Awards

I got introduced to public relations by accident in 1997. My professional journey helped me traverse many roles, from a junior client servicing executive to…

Views September 27, 2017

New business is everyone’s business

Business development is and should be a key function for any corporate entity. It’s important to continuously generate clients and customers for the products and/or…

Views September 21, 2017

Lessons in PR from the Infosys saga

The Infosys saga has been unfolding in the media in recent months like a typical saas bahu serial (with due respect to saas bahus). The…

Views September 20, 2017

News comes with an immediate expiry date

Corporate communications professionals and public relations firms often face this question from their bosses or clients – “why isn’t the media covering our press releases…