Views Archives - Page 101 of 113

Views September 5, 2017

Storytelling and Communications

American poet Muriel Ruykeser once said, “The world is not made of atoms. The world is made of stories.” If you are looking for a…

Views August 29, 2017

Countering fake news and the rest

Last Monday, I was at #IABCIndiaConclave at NCR-Delhi where they had a panel discussion on fake news and ethics. The panelists discussed as to how…

Views August 29, 2017

How brands evoke patriotism on Independence Day

The month of August spreads a streak of patriotism over India. Brands understand these emotions and with their brand campaigns are able to strike a…

Views August 25, 2017

PR Strategists – Beware of gorging on Market Research!

At the beginning of my career in Public Relations, in Europe, market research was considered the ‘Swiss Army Knife’ of PR tools; whatever the predicament, third…

Views August 22, 2017

Paid editorial spaces for corporates … Sure, why not?

There has been a lot of debate on whether paid/surrogate spaces for Corporates in various editorial sections of the media is good or bad. Given…

Views August 16, 2017

Of Decoding Luxe and busting luxury myths

A few years back when I was editing a luxury supplement I realised that in the luxury brands face a two-pronged problem – one, there…

Views August 10, 2017

Meet deadlines to hit headlines

Reacting to my last column Are We Media Ready, a journalist friend commented that many PR people do not understand media deadlines. Journalists are often…

Views August 9, 2017

Creativity, the soul of communication

If medium is the body, creativity is the soul of communication. As the ecosystems around us evolve, communication is becoming increasingly dynamic with the ‘How’…

Views August 2, 2017

Shouting ethics in a crowded boardroom

When you witness billion dollar organisations come crashing down because they made a series of ethical errors, you wonder, why didn’t someone scream ethics in…

Views July 28, 2017

Can Public Relations help in driving sales?

Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the crowd. Companies use Public Relations (PR) to…