Views Archives - Page 102 of 113

Views July 26, 2017

Holistic communications are vital to achieve social legitimacy

It is said that the lines between marketing and public relations are blurring. New media technology has brought about this shift and brands are looking…

Views July 21, 2017

Are we media ready?

“I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a…

Views July 20, 2017

The future is calling, where are you?

In my recent travels to USA to attend the IABC World Congress, I had the opportunity to interact with some remarkable professionals from over thirty…

Views July 18, 2017

Mastering the Art of Managing Media Interviews

Media Interviews are often the bane of any spokesperson in most companies, since they have to be on constant guard during these interactions to avoid…

Views July 14, 2017

Dummies Guide to Redundancies

Chances are, if you haven’t recently crawled out from under a rock, you’ve heard the Tech Mahindra audio where HR informed an employee that he…

Views July 12, 2017

Communication in times of social media

The evolution of media is both interesting and frightening. Interesting, because in my mind, media is the reflection of the society and its changes show…

Views July 7, 2017

Small circle of PR is becoming smaller

In the 1990s, at the beginning of my PR career, brands dedicated themselves to communicating with and engaging a core set of, usually, knowledgeable and…

Views July 5, 2017

Experience has always called the shots

The Grand Bazaar, or Al-Madina Souk is one of the oldest and most difficult to navigate marketplaces in the world. It is also one of…

Views June 30, 2017

The Real Pull Communication

It’s time to redefine push and pull communications. These aren’t new concepts, but may mean new things in the new world. These definitions were developed…