Madhavan Narayanan, Author at Reputation Today

Scribe View March 20, 2018

Digital disruption requires corporate communication to blend science and art anew

It was an interesting experience attending the Innovation First Communication Conclave organised last week by First Partners and Reputation Today in Gurgaon. I felt more…

Scribe View March 13, 2018

Five questions for media relations professionals

The top editor one of India’s respected financial dailies whined recently on Facebook about how he got a call from a PR firm asking if…

Scribe View March 6, 2018

Social media time-bombs can explode on hard-won reputations

So you think social media is cool? Think again. I realised over the past month that this is a place that can help you make…

Scribe View February 27, 2018

Dear Brand Marketer: Can you get a client to buy out Strand Book Stall?

As news broke of the imminent shut-down of Strand Book Stall, the iconic bookstore of India’s financial capital, there was the usual mix of nostalgia…

Scribe View February 20, 2018

PNB scam shows reputation management for political entities is a tough minefield

As the PNB fraud hit home last week in India and caused political ripples and shrill exchanges between the BJP on who caused the Rs…

Scribe View February 13, 2018

Influencer worship is as bad as influencer bashing: Details matter

A blog post on the role of social media“influencers” in marketing by Elinor Cohen is apparently, in the words of senior journalist Vir Sanghvi taking…