Articles by Shree Lahiri

It goes without a doubt that chance plays a role in our lives, and that events lead to  unforeseen consequences. Very often we discover that…

What is the magic needed to unlock the future? It’s technology without a doubt, feels Atul Sharma, Managing Director of Ruder Finn India as he…

Today, we see influencer marketing surging ahead. Bridging the gap, influencers connect brands to consumers in such a way that we are subconsciously influenced by…

When you ‘click’ with someone, you feel a connection, which automatically extends to all areas. That was exactly what Jaideep Shergill, Founding Partner at Pitchfork…

True, we live in a time when change is the only constant. What does ‘change’ actually mean to each one of us? Our reactions may…

‘An accidental entrepreneur’ is how Ruby Sinha, Managing Director, Kommune Brand Communications chooses to describe herself. Interestingly, what one can perceive in her track record…