Articles by Shree Lahiri

Today, brand storytelling is all about creating a consistent experience and invoking emotion across different channels. Brand storytelling is at the heart of driving emotional…

What does it take to develop effective, creative work, questioned Arun Sudhaman, CEO and editor-in-chief, The Holmes Report on Day 2 at PRAXIS7. The discussion,…

Taking us back in time, into a different world, was Roger Pereira, advertising and Public Relations veteran – on Day 2 at #PRAXIS7 in his…

What do stories do? They connect, engage us, and inspire us. Stories help us get attention, make people believe in us, and also make a…

“You tell better stories … when you can measure the impact they make!” was how Partho Dasgupta, CEO, BARC India kicked off his Special Address…

Opening his talk on a light note was Peter Brun, Chief Communications Officer, VFS Global  who spoke on – “Storytelling in the World of Travel…

“Research is at the core of Powerful Storytelling” was what Tina McCorkindale, President, Institute for Public Relations spoke about in her keynote address at  #PRAXIS7….

In the market, brands are involved in creating a unique culture that is exhibited in organisations too – interacting with internal or external publics, to…

Contributing to sustainability, is a subject that shaped ITC, says Nazeeb Arif, Executive Vice President – Corporate Communications, ITC Limited, “It is the only company…