Views Archives - Page 104 of 113

Views May 24, 2017

Content marketing: Making organisations future ready

We’re at a point in the marketing strategy and technology industry when marketing budgets are at an all-time high. It has become imperative to look beyond…

Views May 19, 2017

Lessons from Rewari girl power

Call it the Bollywood blockbuster Dangal effect or the new awakening arising out of the Beti Bachao-Beti Padhao slogan given by Prime Minister Narendra Modi….

Views May 18, 2017

Lessons from #NuggsForCarter

“When you want something, all the universe conspires in helping you to achieve it.” ― Paulo Coelho, The Alchemist Probably this was what 16-year-old Carter…

Views May 16, 2017

Five predictions for the PR business

Change is always good. It means there are new things to look forward to and the irrelevant ones will fall through. The Public Relations business is…

Views May 12, 2017

The power of creativity in Public Relations

Many communicators may say Public Relations is not advertising, and how and why should it be creative? As I concluded my last column with a…

Views May 10, 2017

Building Luxury Brands

Think of a Rolex. It immediately exudes a sense of awe in the mind. Rolex is beyond a timekeeper. It is a brand that stands…

Views May 5, 2017

Donald Trump’s “Louis XIV” comment reveals the reality of today’s media landscape

In 1655, returning from a hunting trip on the outskirts of Versailles, hearing the news that the new French ‘Parliament’ was convening in his absence,…