Scribe View January 8, 2019 What political journalists out for interviews can learn from Simi Garewal There’s is a Hindi proverb, ‘Aa bail, mujhe maar’ (Come dear bull, attack me) in an idiomatic reference to people who ask for trouble. I…
Scribe View December 18, 2018 A quick, practical guide to CEO blogging Should CEOs be blogging more? The answer to that is ought to be a simple yes. But there is a ‘but’ attached to this. I…
Scribe View December 11, 2018 Are Facebook and Google the new media barons? Technology turns a double-edged sword for journalism You know there is a huge power-shift in the world of news and journalism when you find technology companies doing what editors and publishers are…
Scribe View December 4, 2018 Why IndiGo is a ‘spouse brand’ and how it flies high despite complaints and jokes IndiGo Airlines seems to be the butt of jokes and memes, and that is giving it a brand presence of a unique kind. I want…
Scribe View November 27, 2018 Gossip and backchat journalism is worth praising. Er…, if that is responsible Do we need gossip columns? I confess, admit and insist that we do. Strange as it might seem, journalism needs all kinds of expression and…
Scribe View November 20, 2018 How to adapt the press release for the Digital Age: A futuristic guide My question to public relations and communication executives: Do you still use a typewriter? No? Then why do you still issue press releases? Oh, well,…
Scribe View November 13, 2018 The rise and rise of combative populism: CNN and Trump seem to be made for each other When the President of the United States and the White House correspondent of CNN get into what looks like a bar brawl on video, you…
Scribe View November 6, 2018 Mind that headline! TOI’s goof-up holds lessons to avoid unintended insensitivity Don’t they say “The road to hell is paved with good intentions”? I thought of that old proverb last week after The Times of India…
Scribe View October 30, 2018 A spokesperson’s guide to holy-cow issues Being a spokesperson for a government department can be a tough act to follow, particularly if it is the defence ministry. A certain lady found…
Scribe View October 23, 2018 A Bollywood-style script: Was the Pink Pants brawl a ploy to divert media attention? Journalism is not just about doing stories. Often, a big difference is made in social discourse by how a story is presented, which story takes…